The Ocean Beach Story
Pure Fish, Traditional Island Cuts
We started It's Raw Poke Shop with a singular focus: honoring authentic Hawaiian poke without the heavy fillers and dressings that hide the fish.
What "Raw" Means to Us
To us, "Raw" isn't just an ingredient state — it's an unwavering commitment to purity. Every single day, sashimi-grade ahi tuna and salmon arrive at our Newport Avenue counter. We trim, cube, and dress our fish in housemade marinades using classic sesame oil, Hawaiian sea salt, limu seaweed, and tamari. No shortcuts, no pre-packaged scoops. Just clean Pacific flavor ready when you walk through our door.